In the beginning
The story of our brand is the story of revolutionary innovation in the hushed world of real luxury fragrances. Two major innovations preceded the perfume.
The brand started by a fortuitous coincidence in Seattle, on the west coast of the United States, at a world conference on high-tech management, organised and financed by the NSF (National Science Foundation), to which Nicolas Danila was invited to represent France.
On this occasion, he set himself a challenge. To make a strategic and technological innovation in the traditional luxury sector. Early 2003! (cf. article dans PPM numéro 2).
The philosophy of our brand is to be at the crossroads of three fields, at the interface of three areas of knowledge: NATURE and TRADITION, SCIENCE and TECHNOLOGY, ART AND CREATIVITY.
Nature
The rarest and most precious natural essential oils are selected.
Tradition
Ancestral techniques and French artisanal craftsmanship, primarily from Grasse, but not exclusively.
Science
The formulation of the perfume compositions is aided by fuzzy set mathematics.
Technology
High-tech and traditional extraction methods are employed to remove allergens, and fuzzy set methods (multi-criteria methods), which are ancestral to artificial intelligence, are also used.
Art
Drawing on all the arts to formulate and create truly artistic fragrances (cf: L'article "Les Parfums" dans le numéro° 3 de la revue PPM et "Parfums et poésies" dans le numéro° 5 de PPM à voir dans la partie presse).
Creativity
Stimulate creativity using the ALADIN (AnaLyse Approfondie du Développement de l'INnovation) method used for innovations in general and technological innovations in particular.
These innovations are summarised around one concept: the Fragranceuticals®.
Luxury perfumes use names that make you dream, are rare because they require an artistic approach to their creation, are expensive because they use ingredients that are hard to find, come in unique bottles and call on famous designers or the best houses of natural ingredients in Grasse.
Our perfumes are unisex and are designed for people who want to be different, who don't want to use the same perfume as everyone else, which you can smell every day, in the underground or other public places. People who feel unique and want a unique fragrance.
The main stages
2003Honeymoon in Paradise Perfume
The brand's first fragrance is created: Honeymoon in Paradise, designed for Bora Bora.2005Aladdin Gardens Collection
The first fragrance by Les Jardins d'Aladin was created in 2005 and was one of the first European fragrances to use oud, an ingredient widely used in the Middle East. Since then, almost every brand has offered at least one oud-based fragrance. Six other fragrances from the collection have followed.2010Licence
A patent has been filed for the fragrance manufacturing process, with no allergens to declare. It was published in 2013.2011Princess dresses
The 7 princess dresses were created in 2011 by his wife Iwona Danila, haute couture designer for the 7 Jardins D'Aladin.2011Ceramic boxes
The same year saw the creation of Limoges ceramic boxes, hand-painted by his wife Iwona Danila, representing the 7 princesses.2012Frangraceutical
The Frangraceutical concept was conceived in 2012 and the brand was registered the same year.2022The Secret of Happiness fragrance
The perfume Le Secret du Bonheur was presented in December 2022.2022First candles
The first candles featuring the Three Wise Men have been created for Christmas 2022.2023Shop opening
The shop opened on 8 February 20232023Le Parfum D'Artagnan
Le Parfum D'Artagnan was launched on 13 December 2023 to coincide with the release of the film D'Artagnan (the second part).2024The perfume Paris will always be Paris
Paris sera toujours Paris is being launched on 26 July at the same time as the opening ceremony of the Paris 2024 Olympic Games.