At the centre of the three interfaces :

  • NATURE and TRADITION
  • SCIENCE and TECHNOLOGY
  • ART and CREATIVITY

NATURE and TRADITION

Nature: the rarest and most precious natural essential oils are selected

Tradition: ancestral techniques and French craftsmanship, mainly but not exclusively from Grasse.

SCIENCE and TECHNOLOGY

Science: formulating the composition of perfumes with the help of the mathematics of crazy sets.

Technology: high-tech and traditional extraction methods to remove allergens, on the one hand, and fuzzy set mathematics methods (multicriteria method), the ancestor methods of artificial intelligence, on the other.

ART and CREATIVITY

Art : The seven arts plus one (according to Etienne Souriau's 1969 definition) are used.

The following arts were used to create our artistic perfumes:

  1. Odour (perfume): allergen-free fragrances, patent published on 24 May 2013
  2. Saillie (sculpture/architecture): sculpted, signed and numbered bottles
  3. Line (drawing/arabesque): double-D logo with a single continuous line
  4. Colour (painting): box inspired by the painting ‘Le rêve’ by Douanier Rousseau - paintings representing the red bottle by Japanese painter Masahiro ARAI - drawings for Le Parfums d'Artagnan , for Paris sera toujours Paris and painting Les Jeux Olympiques with the perfume Paris sera toujours Paris by Montmartre painter Rodica Iliesco - painting of the princesses on the porcelain boxes and painting on the sculpture of new bottles by Iwona Danila
  5. Melody (music): Two pieces of music created by perfume musician Marie Sarkissian
  6. Movement (dance/pantomime): word games using anagrams (Danila and Aladin)
  7. Pronunciation (literature/poetry): Seven haikus, in English and French, describing the composition of Les Jardins d'Aladin perfumes.
  8. Lumière (cinema/video): Two films on the creation of our artistic fragrances

Creativity: the creative and innovative approach, according to the ALADIN (AnaLyse Approfondie du Développement de l'INnovation) method, used for radical rather than incremental innovations, or even published scientific articles.